FAMILIES IN FOCUS

Families in Focus is a Hertfordshire-based community interest company which provides training and emotional support to parents of children with special educational needs.

 

In an increasingly competitive financial environment, Families in Focus wanted to review its company strategy and gain a better understanding of the other organisations competing with them for funding.

 

Welbeck Marketing undertook a full competitor analysis and brand review for the company, presenting an in-depth assessment and comparison of its competitors’ services and branding.  This insight enabled Welbeck to benchmark Families in Focus alongside its competitors and assess its strengths and weaknesses.

 

Welbeck’s competitor analysis gave Families in Focus a much deeper understanding of the landscape they were operating in and helped shape their future strategic approach to ensure they could continue to help as many families in need as possible.

​

“Welbeck’s detailed analysis of our sector was very thorough and gave us a fascinating insight into our competitors.  This has been an invaluable exercise that has informed our strategic direction as a company.”

 

Francine

Founder, Families in Focus

​